JOYJOLT

SCOPE OF WORK
Established and defined cohesive full-line product styles aligned with JoyJolt’s brand refresh. Analyzed market trends and consumer and retail insights to ensure product feasibility and commercial viability. Partnered cross-functionally with business, sourcing, and manufacturing teams across all phases of design—from research and concept development through factory collaboration, production, and sample review.

RETAILERS
JoyJolt.com | Macys | Amazon | Target | Wayfair | TJMaxx

THE ROLE
Director of Product Design / Industrial Designer

BRAND STRATEGY & DESIGN DIRECTION

Spearheaded the creation of cohesive product collections grounded in a unified design language that aligned with JoyJolt's brand refresh—bridging creativity with business strategy.

Below highlights my process of audience research, visual exploration, and the defining core design elements that harmoniously anchor styles across the entire JoyJolt product portfolio.

Brand Framing: Aligning with JoyJolt's brand refresh.

Brand Framing: Aligning with JoyJolt's brand refresh.

The Perfectly Imperfect Host: Understanding our audience is key to developing products that fit their needs. We've identified that our consumer demographic are mostly female between the ages of 25-44 with an income range between $75-100k. Based on th

The Perfectly Imperfect Host: Understanding our audience is key to developing products that fit their needs. We've identified that our consumer demographic are mostly female between the ages of 25-44 with an income range between $75-100k. Based on these personas, they want to celebrate everyday simple moments with stylish products without the luxury price tag.

Form and Functionality: We want to offer simple solutions with inviting forms that elevate any home experience, from space saving to modularity.

Form and Functionality: We want to offer simple solutions with inviting forms that elevate any home experience, from space saving to modularity.

Color: We want to create a home with cheery yet approachable warm tones.

Color: We want to create a home with cheery yet approachable warm tones.

Texture: Where possible, we want to incorporate a subtle yet intriguing tactile feel, focusing on fine and micro-textures.

Texture: Where possible, we want to incorporate a subtle yet intriguing tactile feel, focusing on fine and micro-textures.

Areas of Focus: Key details that anchor our designs across product lines.

Areas of Focus: Key details that anchor our designs across product lines.

The Mood: We want to create a style that is casual and colorful, yet warm and curated. A style that resonates with our Perfectly Imperfect Host.

The Mood: We want to create a style that is casual and colorful, yet warm and curated. A style that resonates with our Perfectly Imperfect Host.

The Sidney Collection

Opportunity for Growth

Opportunity for Growth

Reviewing the existing product assortment to identify how to position a new line of glassware.

Reviewing the existing product assortment to identify how to position a new line of glassware.

Store Visits: Scoping out the market for inspiration

Store Visits: Scoping out the market for inspiration

Desktop research includes reading reviews on existing products to identify pros and cons of specific glassware.

Desktop research includes reading reviews on existing products to identify pros and cons of specific glassware.

Form Exploration

Form Exploration

Form Selections

Form Selections

Final Form Selection Lineup

Final Form Selection Lineup

Color Exploration: Evergreen and Seasonal

Color Exploration: Evergreen and Seasonal

Each curve and detail serve a purpose.

Each curve and detail serve a purpose.

Sid_burgundy.JPG
Sid_white.JPG
Sid_champagne.JPG
Sid_coupe.JPG
Sid_stemlesswine.JPG
Sid_stemlessflute.png
Sid_stemlesscoupe.JPG
Sid_highball.png
Sid_dof.png

The Holden Collection

  • Based on JoyJolt customer surveys, consumers are avoiding the use of plastic and are looking for kitchen storage solutions that are functional and stylish

  • Opportunity for Growth: Food Storage and Organization

  • Stacking System: Establishing a clean and compact system is key in storage and organization.

  • 32oz Glass Food Storage Set with Scoops

  • 14oz Glass Food Storage for small snacks and spices

  • 32oz Glass Food Storage with Wood Lid and Scoop

  • Stackable 3 Pc Pasta/Cereal Set

  • Stackable 7pc Set

The Harbor Collection

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