JOYJOLT
FILLING EVERY MOMENT AND HOME WITH JOY
SCOPE OF WORK
Established and defined cohesive full-line product styles aligned with JoyJolt’s brand refresh. Analyzed market trends and consumer and retail insights to ensure product feasibility and commercial viability. Partnered cross-functionally with business, sourcing, and manufacturing teams across all phases of design—from research and concept development through factory collaboration, production, and sample review.
RETAILERS
JoyJolt.com | Macys | Amazon | Target | Wayfair
THE ROLE
Director of Product Design / Industrial Designer
INDUSTRIAL DESIGN DIRECTION
Spearheaded the creation of cohesive product collections grounded in a unified design language that perfectly aligned with JoyJolt's brand refresh—bridging creativity with business strategy.
This presentation highlights my process of audience research, visual exploration, and the defining core design elements that harmoniously anchor styles across the entire product portfolio.
Strategic & Brand Framing: Aligning with JoyJolt's brand refresh.
The Perfectly Imperfect Host: Understanding our audience is key to developing products that fit their needs. We've identified that our consumer demographic are mostly female between the ages of 25-44 with an income range between $75-100k. Based on these personas, they want to celebrate everyday simple moments with stylish products without the luxury price tag.
Form and Functionality: Let's face it, we're not an innovation design house. We want to offer simple solutions with inviting forms that elevate any home experience, from space saving to modularity.
Color: We want to create a home with cheery yet approachable warm tones.
Texture: Where possible, we want to incorporate a subtle yet intriguing tactile feel, focusing on fine and micro-textures.
Areas of Focus: Key details that anchor our designs across product lines.
The Mood: We want to create a style that is casual and colorful, yet warm and curated. A style that resonates with our Perfectly Imperfect Host.
THE SIDNEY COLLECTION
Pioneered JoyJolt's first in-house designed glass barware line, crafting distinctive, highly functional silhouettes with vibrant color pops that elevate any social setting—leading every phase from concept ideation and technical drawings to presentations and final sample approvals.
Meet Sidney! Launched September 2025
Opportunity for Growth
Reviewing the existing product assortment to identify how to position a new line.
Store Visits: Scoping out the market for inspiration
Desktop research includes reading reviews on existing products to identify pros and cons of specific glassware.
Form Exploration
Form Selections
Final Form Selection Lineup
Solid Color Selection: Evergreen and Seasonal
Ombre Color Selection: Evergreen and Seasonal
Two-tone Color Selection: Evergreen and Seasonal
THE HOLDEN COLLECTION
Reimagined everyday dry food storage as an effortless blend of beauty and function—transforming routine organization into something cleaner and joyful. Tasked with evolving the existing assortment, I crafted a cohesive, approachable, and warmly inviting line that stays sharply competitive on price. Collaborated closely with internal stakeholders and developed the line through every stage from concept ideation and technical production drawings to retailer presentations, sample testing, and final approvals.
Meet Holden! Launched July 2025
Opportunity for Growth
Based on JoyJolt customer surveys, consumers are avoiding the use of plastic and are looking for kitchen storage solutions that are functional and stylish.
Consumers value functional, space saving storage that compliment their home.
To create a modular glass storage system that is suitable for the pantry as well as displayed on kitchen countertops.
Reviewing competitors for style and sizes.
Initial form concepts
Exploration on stacking and modularity based on commonly used canister capacities.
A modular system with endless configurations
A set intended for any home coffee station. Also perfect for grains and cereals.
Color exploration
Final Color Selections: Based on interior design trend reports, consumers lean towards a neutral/ warmer color palette when it comes to kitchen counter products.
Stackable 7pc Set
Stackable 3 Pc Pasta/Cereal Set
Stackable 3pc Set with Scoops
