JOYJOLT
FILLING EVERY MOMENT AND HOME WITH JOY
SCOPE OF WORK
Establish and define full product line styles aligned with the new brand identity. Observe market trends and identify consumer and retail needs to ensure product feasibility and marketability. Work alongside business counterparts through all phases of design including research, concept, factory correspondence, production, and sample inspections.
RETAILERS
Costco | Target | Walmart | Amazon | QVC | Kohl’s | Wayfair | Belk
THE ROLE
Industrial Design Director
INSPIRED BY
THE JOY IN EVERYDAY MOMENTS
JoyJolt celebrates individuality and creativity. Our mission is to spark joy in every corner of your life, helping you transform everyday moments into something meaningful and beautiful.
We’re here to complement your lifestyle—not define it. Whether it’s a glass that elevates your favorite wine, a bowl that makes takeout feel indulgent, or storage that turns chaos into calm, our products are tools for self-expression, crafted to inspire your version of joy.
DESIGN DIRECTION
For nearly two decades, Built NY has offered thousands of products designed for kids, adults and even your favorite fur babies. As we continue to grow, it’s important to remind ourselves of who we are as a brand, what we stand for, and what inspires us.
My mission is to push the boundaries of Built NY and explore areas of opportunities, while staying true to its ethos and brand DNA. This presentation highlights my process of gathering inspiration, conceptualizing visual design language, and exploring product ideas. This work was presented to the CEO, Division President, EVP of Design and Product Development. As a result, two lines of hydration products were developed.
Hydration Line Concept Inspired By 'Urban Jungle' VBL (Designer: Alex Geller)
Hydration Line Concept Inspired By 'The Park' VBL (Designer: Alex Geller)
GLASSWARE
The team was tasked to develop a full line of drinkware items for Walmart under the Built brand. We were challenged update the current product assortment by offering a cohesive line that is approachable and friendly while maintaining competitive price points.
Managed team members and projects to match strategic goals and maintain the visual brand language across product lines. Collaborated with various internal stakeholders. Utilized user and market research to identify and define new product opportunities. Led the design team through all phases of design including concept and ideation, quote and production drawings, presentations, and sample inspection and testing.
Cascade Hydration Line
Inspiration
Cascade Standard Mouth Water Bottle (BuiltNY.com)
Cascade Kid's Water Bottle (Walmart.com)
Cascade Kid's Water Bottle Features
Cascade Line Extension 2023
Bedford Dualid Water Bottle
Bedford Dualid Features
Silicone Straws
Silicone Straws
Proceeds go towards Water.org and helps provide 8 months of access to safe water
BARWARE
The team was tasked to develop a full line of drinkware items for Walmart under the Built brand. We were challenged update the current product assortment by offering a cohesive line that is approachable and friendly while maintaining competitive price points.
Managed team members and projects to match strategic goals and maintain the visual brand language across product lines. Collaborated with various internal stakeholders. Utilized user and market research to identify and define new product opportunities. Led the design team through all phases of design including concept and ideation, quote and production drawings, presentations, and sample inspection and testing.
Cascade Hydration Line
Inspiration
Cascade Standard Mouth Water Bottle (BuiltNY.com)
Cascade Kid's Water Bottle (Walmart.com)
Cascade Kid's Water Bottle Features
Cascade Line Extension 2023
Bedford Dualid Water Bottle
Bedford Dualid Features
Silicone Straws
Silicone Straws
Proceeds go towards Water.org and helps provide 8 months of access to safe water
SERVEWARE
The team was tasked to develop a full line of drinkware items for Walmart under the Built brand. We were challenged update the current product assortment by offering a cohesive line that is approachable and friendly while maintaining competitive price points.
Managed team members and projects to match strategic goals and maintain the visual brand language across product lines. Collaborated with various internal stakeholders. Utilized user and market research to identify and define new product opportunities. Led the design team through all phases of design including concept and ideation, quote and production drawings, presentations, and sample inspection and testing.
Cascade Hydration Line
Inspiration
Cascade Standard Mouth Water Bottle (BuiltNY.com)
Cascade Kid's Water Bottle (Walmart.com)
Cascade Kid's Water Bottle Features
Cascade Line Extension 2023
Bedford Dualid Water Bottle
Bedford Dualid Features
Silicone Straws
Silicone Straws
Proceeds go towards Water.org and helps provide 8 months of access to safe water
FOOD STORAGE
The team was tasked to develop a full line of drinkware items for Walmart under the Built brand. We were challenged update the current product assortment by offering a cohesive line that is approachable and friendly while maintaining competitive price points.
Managed team members and projects to match strategic goals and maintain the visual brand language across product lines. Collaborated with various internal stakeholders. Utilized user and market research to identify and define new product opportunities. Led the design team through all phases of design including concept and ideation, quote and production drawings, presentations, and sample inspection and testing.
Cascade Hydration Line
Inspiration
Cascade Standard Mouth Water Bottle (BuiltNY.com)
Cascade Kid's Water Bottle (Walmart.com)
Cascade Kid's Water Bottle Features
Cascade Line Extension 2023
Bedford Dualid Water Bottle
Bedford Dualid Features
Silicone Straws
Silicone Straws
Proceeds go towards Water.org and helps provide 8 months of access to safe water
Cascade Hydration Line
Inspiration
Cascade Standard Mouth Water Bottle (BuiltNY.com)
Cascade Kid's Water Bottle (Walmart.com)
Cascade Kid's Water Bottle Features
Cascade Line Extension 2023
Bedford Dualid Water Bottle
Bedford Dualid Features
Silicone Straws
Silicone Straws
Proceeds go towards Water.org and helps provide 8 months of access to safe water
KITCHENWARE
The team was tasked to develop a full line of drinkware items for Walmart under the Built brand. We were challenged update the current product assortment by offering a cohesive line that is approachable and friendly while maintaining competitive price points.
Managed team members and projects to match strategic goals and maintain the visual brand language across product lines. Collaborated with various internal stakeholders. Utilized user and market research to identify and define new product opportunities. Led the design team through all phases of design including concept and ideation, quote and production drawings, presentations, and sample inspection and testing.
Cascade Hydration Line
Inspiration
Cascade Standard Mouth Water Bottle (BuiltNY.com)
Cascade Kid's Water Bottle (Walmart.com)
Cascade Kid's Water Bottle Features
Cascade Line Extension 2023
Bedford Dualid Water Bottle
Bedford Dualid Features
Silicone Straws
Silicone Straws
Proceeds go towards Water.org and helps provide 8 months of access to safe water
