REO
SIMPLY FUNCTIONAL
SCOPE OF WORK
Worked alongside the VP of Design on designing a line of kitchenware and pantryware. Managed projects and collaborated with a team of industrial designers through all phases of design including research, concept, factory correspondence, production and sample inspection.
RETAILERS
Bed Bath and Beyond | Bloomingdales | Macy’s
THE TEAM
Jason Poure, Alex Jin, James Connor
THE ROLE
Design Manager | Industrial Designer
KITCHENWARE
Reo’s kitchenware line provides simple and functional solutions for food preparation. With intuitive designs, trend-right colors, and inviting forms, Reo kitchen tools help make cooking fun.
Managed projects to match strategic goals and maintain visual brand language across product lines. Concept and ideation through sketching, 3D modeling and printing. Explored and refined design concepts through prototyping. Designed through different phases of development including concept and ideation, quote drawings, sales presentations, and sample inspection and testing.
Double Ended Spatula Set
Task- Expand Current Product Line with Additional Spatulas
Competitor Research (Price Points and Retailers)
Competitor Research (Style and Functions)
Competitor Research (Functionality Testing)
Competitor Research (Gathering and Rating Experience)
Initial Style and Form Comparison
Size and Form Comparison
Final Concept
3D Prototypes
Quote Drawing
Production Drawing
Sample Inspection
Final Spatula Set
PANTRYWARE AND ENTERTAINING
We saw an opportunity to continue to expand Reo’s assortment by developing stylish items that will be left on the counter or while entertaining.
Paper Towel Holder with Perfect Tear Technology
Standard Salt and Pepper Grinders
Stacking Salt and Pepper Grinders
Nesting Serving/ Cutting Board Set
Nesting Serving/ Cutting Board Set
