KITCHENAID

CREATING POSSIBILITIES IN THE KITCHEN

SCOPE OF WORK
Designed and collaborated with various internal and external stakeholders in developing bakeware lines and pantryware products. Worked alongside designers and business counterparts through all phases of design including research, concept, factory correspondence, production, and sample inspections.

RETAILERS

THE ROLE
Design Director | Industrial Designer

INSPIRED BY

THE PASSIONATE MAKER

This kitchen is more than a kitchen. It’s not a room in a house. It’s a playground for creativity to run wild. It’s a workshop for honing skills, one happy accident at a time.

For the cooks, the creators, the bakers, and the brewers, for the doers and the dabblers, the masters and the misfits, for the tasters and testers, from meal planners to party preppers, for all those who don’t cook to live, but live to cook.

BAKEWARE

The team was tasked to develop full lines of ceramic and metal bakeware under the KitchenAid brand. We were challenged to understand their target user, address their needs and uphold the brand’s reputation for quality products that are built to last.

Managed projects to match strategic goals and maintain the visual brand language across product lines. Collaborated with various internal and external stakeholders. Designed in all phases of development including concept and ideation, quote and production drawings, sales presentations, and sample inspection and testing.

Contributions towards design initiatives resulted in increased sales of $8 million dollars in the last two years and an increase of 86% growth on QVC and HSN in 2021.

8pc Vitrified Stoneware Set
(Retailer: Crate and Barrel) — 8pc Vitrified Stoneware Set (Retailer: Crate and Barrel)

Non-stick Bakeware Set
(Retailer: Amazon.com) — Non-stick Bakeware Set (Retailer: Amazon.com)

PANTRYWARE

The team was tasked to develop paper towel holders under the KitchenAid brand. We were challenged to develop products with a tiered pricing strategy to suit various target markets and retailers. Material exploration and product details were explored to differentiate products under various price points.