KITCHENAID

CREATING POSSIBILITIES IN THE KITCHEN

SCOPE OF WORK
Designed and collaborated with various internal and external stakeholders in developing bakeware lines and pantryware products. Worked alongside designers and business counterparts through all phases of design including research, concept, factory correspondence, production, and sample inspections.

RETAILERS

Crate and Barrel | Costco International | Amazon | QVC | HSN | Kohl’s | Wayfair | Walmart | Bed Bath & Beyond

THE ROLE
Design Director | Industrial Designer

BAKEWARE

The team was tasked to develop full lines of ceramic and metal bakeware under the KitchenAid brand. We were challenged to understand their target user, address their needs and uphold the brand’s reputation for quality products that are built to last.

Managed projects to match strategic goals and maintain the visual brand language across product lines. Collaborated with various internal and external stakeholders. Designed in all phases of development including concept and ideation, quote and production drawings, sales presentations, and sample inspection and testing.

Contributions towards design initiatives resulted in increased sales of $8 million dollars in the last two years and an increase of 86% growth on QVC and HSN in 2021.

PANTRYWARE

The team was tasked to develop paper towel holders under the KitchenAid brand. We were challenged to develop products with a tiered pricing strategy to suit various target markets and retailers. Material exploration and product details were explored to differentiate products under various price points.

Managed projects to match strategic goals and maintain the visual brand language across product lines. Collaborated with various internal and external stakeholders. Designed in all phases of development including concept and ideation, quote and production drawings, sales presentations, and sample inspection and testing.